Data protection declaration

 

Scope

This data protection declaration explains to users the manner, scope, and purpose of data gathering and the use of personal data by the responsible provider [brandchance GmbH, Rheinuferstraße 9, D-67061 Ludwigshafen, info@brandchance.com, +49 (0) 621 6685 1979] on this Web content (subsequently “website”).

The legal provisions for data protection can be found in the Federal Data Protection Act (Bundesdatenschutzgesetz) (BDSG) and the German Telemedia Act (Telemediengesetz) (TMG).

Access data/ Server log files

The provider (or web space provider) collects data every time the (Web) content is accessed (using so-called server log files). Data collected includes:

name of the website visited, file, date and time of visit, data volume transferred, message on successful visit, browser type and version, the user’s operating system, referrer URL (the page previously visited), IP-address and the requesting provider.

 The provider only uses the protocol data for statistical evaluations for the purpose of the operation, security, and optimization of the website. However, the provider reserves the right to screen the data retrospectively where there are specific grounds for suspecting them of using the content for illegal purposes.

Agency Services

We process our customers’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g. as part of the evaluation and performance measurement of marketing measures). We do not process special categories of personal data unless these are part of commissioned processing. This includes our customers, prospects, their customers, users, website visitors or employees, as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimisation, safety measures). We process data which are necessary to justify and fulfil the contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is necessary within the framework of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements for order processing pursuant to Art. 28 DSGVO and process the data for no other purposes than those stipulated in the order.

We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of storing the data is checked every three years; in the case of statutory archiving obligations, the data is deleted after their expiry (6 years, in accordance with § 257 Paragraph 1 HGB, 10 years, in accordance with § 147 Paragraph 1 AO). In the case of data disclosed to us within the scope of an order by the customer, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Business Analyses and Market Research

In order to operate our business economically, to be able to recognize market tendencies, wishes of the contracting parties and users, we analyze the data available to us to business processes, contracts, inquiries, etc.. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of economic evaluations, marketing and market research. We can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal, they will be deleted or made anonymous upon termination of the user, otherwise after two years from the conclusion of the contract. For the rest, the macroeconomic analyses and general trend determinations are prepared anonymously if possible.

The integration of services and content of third parties

It can happen that the content of third parties is integrated such as YouTube videos, map material from Google-Maps, RSS feeds or images from other sites within this website. This is only possible when the providers of this content (subsequently referred to as “third-party providers”) can see the user’s IP address, as without the IP address, the content could not be sent to the respective user’s browser. In other words, the IP address is necessary for this content to be shown. We make every effort to only use such content whose respective providers only employ the IP address for delivering content. However, we have no means of influencing the actions of third party providers who decide to store the IP address e.g., for statistical purposes. Naturally, we will inform users should we become aware of such practices.

Jetpack/Wordpress.com-Stats

This website uses Jetpack, a web analysis service operated by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA, which deploys tracking technology by Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. WordPress.com-Stats uses so-called “cookies”, small files, which are stored on your computer and allow your use of the website to be analyzed. The information produced by the cookie on your use of this website is stored on a server in the United States. Users’ IP addresses are anonymized immediately after processing and before they can be stored. You can prevent the installation of cookies by altering the setting of your browser software; however, we would point out that this could result in you not being able to use all the functions of the website fully. You can prevent the collecting and use of your data by Quantcast in future by clicking on this link “Click here to opt-out”, which sets an opt-out cookie in your browser: http://www.quantcast.com/opt-out. Should you delete all the cookies on your computer you will have to set the opt-out cookie again.

Revocation, alterations, amendments and updates

Users are entitled to request information on the personal data stored on them. Moreover, users can have incorrect data rectified, or personal data deleted or blocked, providing there is no legal obligation to retain such data.