You can’t buy experience, you must experience it.

There is no shortcut to experience.


There is no shortcut to experience.

Our board of partners

The brandchance team con­sists of corporate executives with many years of international management experience in the areas of trans­formation management, communications and leadership development. Our industry expertise ranges from engineering, chemicals, pharmaceuticals and biotechnology to financial services, con­struction, media and public sector companies.

Sigrid Goeckel studied business administration and decided to pursue a classic management career in a major international corporation. During this time, she was frequently involved in or drove transformation management – most recently as CFO of a subsidiary of the group. In this role, she experienced that only behavioral changes bring about sustainable change. That’s why she decided to train as a coach and has since supported entrepreneurs, managers, employees and teams in understanding, accepting, embracing and shaping change.

Sigrid Goeckel
+49 151 6460 5875

Michael Kraft first turned to politics after graduating. In the Federal Chancellery and the CDU’s federal office, he learned how to successfully shape political change in the long term by using the intersections of different interests to win people over and organize majorities. He then moved into business and focused on corporate communications. He assisted in creating social and political acceptance for the restructuring and cross-border merger of a major German corporation, managed communications for the transformation of a German chemical company into a U.S.-based global player, and for the restructuring of a semiconductor company that failed in competition with Asian companies. He specializes in communicating far-reaching transformation processes in regulated industries such as pharmaceuticals, chemicals, steel and aviation.

Michael Kraft
+49 173 693 8285

Arnd Wagner has 30 years of experience as a manager of or consultant in communication and transformation processes of international industrial groups and large medium-sized companies. He acquired in-depth knowledge of the mechanical engineering, pharmaceutical, chemical, financial services and media industries. His consulting spectrum ranges from communications, change management, strategy and organizational development to strategic HR, public affairs and CSR. As a long-time employee and consultant of success-oriented entrepreneurs, CEOs and board members,

Arnd Wagner
+49 151 6460 5856