Sigrid Goeckel studied business administration and decided to pursue a classic management career in a major international corporation. During this time, she was frequently involved in or drove transformation management – most recently as CFO of a subsidiary of the group. In this role, she experienced that only behavioral changes bring about sustainable change. That’s why she decided to train as a coach and has since supported entrepreneurs, managers, employees and teams in understanding, accepting, embracing and shaping change.

Michael Kraft first turned to politics after graduating. In the Federal Chancellery and the CDU’s federal office, he learned how to successfully shape political change in the long term by using the intersections of different interests to win people over and organize majorities. He then moved into business and focused on corporate communications. He assisted in creating social and political acceptance for the restructuring and cross-border merger of a major German corporation, managed communications for the transformation of a German chemical company into a U.S.-based global player, and for the restructuring of a semiconductor company that failed in competition with Asian companies. He specializes in communicating far-reaching transformation processes in regulated industries such as pharmaceuticals, chemicals, steel and aviation.

Michael Kraft
Michael.kraft@brandchance.com
+49 173 693 8285

Arnd Wagner
arnd.wagner@brandchance.com
+49 151 6460 5856

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