Some campaigns win awards.
Others gain customers.
Marketing is the shortest way from product to customer. However, unlike in mathematics, the connection between these two points is not always a straight line.
Customers buy what offers them a benefit. In order to recognize whether your own products and services offer benefits, you need to know your customers, correctly assess market developments and potential, keep an eye on the competition, and find ways of positioning yourself so that customers immediately recognize the benefits on offer.
That is hard work. Good marketing is based on analysis and knowledge. Only then does the question arise of how to communicate with your customers, how to address them, how to get their feedback and how to use this feedback to improve your offer.
Measuring criteria for a marketing campaign are not beatiful or ugly, digital or analog, print or film. It’s only sales that counts.
- Market, customer and competition analyses
- Customer benefit analyses
- Marketing and business plans
- Product and company positioning
- Integrated marketing campaigns
- Sales Support in product placement
- Mergers and acquisitions
- Substantial changes in market conditions
- Introduction of new products and technologies